Using LiveArchive to differentiate yourself in the marketplace | ExchangeDefender [ Skip to content ](#main) [ ![ExchangeDefender](/assets/images/xd_logo_blue.png) ](/) Email Security ![Platform Overview](/assets/images/m-xd-pro.png)### ExchangeDefender PRO Enterprise-grade email security made simple for every business. [Sign Up](/sign-up) [Live Demo](/demo) [Email Security Stops spam, malware & phishing in real time. ](/email-security) [Encryption Secure your emails, attachments & sensitive data. ](/corporate-email-encryption) [Web File Sharing Easy, safe cloud file sharing with access control. ](/web-file-server) [Live Archive Locked-in email backup & continuity during outages. ](/livearchive-backup) [Emergency Inbox Keep email flowing without interruption if your provider fails. ](/inbox) [Spearphish Train your team with phishing simulations & risk tracking. ](/spearphishing) Managed Email ### Enterprise-Grade Managed Email Reliable, secure, and fully managed email operations for modern organizations. ![ExchangeDefender](/assets/images/managed_email_menu.png) [Microsoft365/Google Email Management Expert management and security for Microsoft 365 and Google Workspace email. ](/managed-email-operations) [AI Advisory Secure, practical AI consulting & implementation for SMBs. ](/management-ai) Company ### ExchangeDefender: 29+ Years of Trust We are a cybersecurity company focused on business email protection, with 29+ years of experience keeping organizations secure, connected, and resilient. ![ExchangeDefender](/assets/images/careers_1.png) [ About Us Learn our purpose, values, and the mission behind every decision. ](/about-us) [ Blog News, product updates and email security insights. ](/blog) [ Capabilities Discover the tech and expertise that keep your email secure around the clock ](/capabilities) [ Careers Be part of a team using modern tech to solve real threats and ship great work. ](/careers) [Partners](/partners) [Docs](/docs) [Contact Us](/contact) Talk to a Human Open menu Menu ---- Email Security [Email Security](/email-security) [Encryption](/corporate-email-encryption) [Web File Sharing](/web-file-server) [Live Archive](/livearchive-backup) [Inbox](/inbox) [Spearphish](/spearphishing) Managed Email [Microsoft365/Google Email Management](/managed-email-operations) [AI Advisory](/management-ai) Company [About Us](/about-us) [Blog](/blog) [Capabilities](/capabilities) [Careers](/careers) [Partners](/partners) [Docs](/docs) [Contact Us](/contact) Talk to a Human August 26, 2013 · [ExchangeDefender](https://www-preview.exchangedefender.com/blog?category=exchangedefender) Using LiveArchive to differentiate yourself in the marketplace ============================================================== Picture this- You get to a prospective client’s site, you go in, you’re prepared, confident you will win the sale, but you come out and no sale. You ask yourself, what went wrong? Was it my presentation? Was it me? Was it them? Was it the pricing? Some business owners may not be willing to tell you why they went with another solution, but knowing why is irrelevant. What you really need to know is how to correctly position the product or service. Once you learn how to do this your chances of losing out in the future will decrease dramatically. To ensure that you have the competitive advantage you will need to stand out from the rest, show your customers you’re unique. Once you help your clients understand that you’re offering something no one else can offer ***you will make the sale***! So how do you convey that to your customers? Perhaps the most important feature and ***biggest competitive advantage of ExchangeDefender is LiveArchive.*** LiveArchive is the business continuity piece of ExchangeDefender. What happens when the client’s server goes down? They are unable to send or receive email. We live in the technological age and majority of business is conducted through email, so no email means loss of business; no one likes to lose money. With ExchangeDefender’s LiveArchive your clients will never have to worry or experience this again. ***With other solutions your clients would not be able to access their email during an outage***, but with ExchangeDefender you are providing your clients access to their emails through LiveArchive, this advantage will set you apart from everyone else. Another advantage of LiveArchive is that it’s ***instantaneous***. Your clients will be able to resume service automatically and everything will run as it normally would. It’s simple, you just open a web browser to [https://livearchive.exchangedefender.com](https://livearchive.exchangedefender.com) or ([https://la.livearchive.exchangedefender.com](https://la.livearchive.exchangedefender.com)) and continue where you left off so there is nothing to tweak/install/configure. Finally, ExchangeDefender’s LiveArchive lets you stand out ***because unlike our competitors we sync mail, contacts and calendars.*** We do so for a year so you don't have to worry about missing critical pieces of information to do your job. ***This is truly a Business Enterprise solution like no other and that is what will differentiate you from your competition***. Comparatively speaking, nobody else has this service so it's easy to explain why LiveArchive as a hosted solution makes a giant difference. Another piece of the comparative puzzle is when customers find something they believe is similar, but know this is not an apples to apples comparison. If your client does happen to find a “comparable” solution, make it known to them that other solutions partner with a third party- so what does that mean for them? It means that your client is placing trust in a company that doesn’t trust their company and/or technology so they put it in the hands of a third party. Typically what happens in that case is the solution is purchased and IT Providers and clients come to find out the solution doesn’t work as it should and it happens just when the client is depending on it most. If you or your clients were in a situation like this the last thing you would want to find out is that they’re unable to access their email because their provider’s provider is down. In addition, LiveArchive is built in with the ExchangeDefender package so unlike your competition ***we do not charge for basic or extended storage.*** Lastly, convey to your clients that your solution stands out by offering mail sync. Competing companies do not sync mail back to your server once the service comes back up ***so you effectively lose mail***. Even worse, some don't give you live access to email while you're down, they just offer "mail bagging" or "mail queuing" which keeps the mail from being lost but while you're down - you do not have the ability to send or receive mail. LiveArchive is just one of the many features that give you the advantage over your competition. For additional tips and selling points, check out these great blogs! If you have any additional questions, please feel free to contact me directly at: or 877-546-0316 x 739. [ Previous post Data Retention: Are Your Customer’s in Compliance? August 23, 2013 ](https://www-preview.exchangedefender.com/blog/2013/08/data-retention-are-your-customers-in-compliance) [ Next post The Truth About Cloud Services September 4, 2013 ](https://www-preview.exchangedefender.com/blog/2013/09/the-truth-about-cloud-services) Related Posts ------------- [ ![](https://storage.services.exchangedefender.network/exchangedefender-blog/blog/2026/04/xd10.png) 2 Apr ](https://www-preview.exchangedefender.com/blog/2026/04/announcing-exchangedefender-10)### [Announcing ExchangeDefender 10](https://www-preview.exchangedefender.com/blog/2026/04/announcing-exchangedefender-10) [Read more: Announcing ExchangeDefender 10](https://www-preview.exchangedefender.com/blog/2026/04/announcing-exchangedefender-10) [ ![](https://storage.services.exchangedefender.network/exchangedefender-blog/blog/2025/10/top-5-IT-solutions.jpg) 28 Oct ](https://www-preview.exchangedefender.com/blog/2025/10/top-5-it-problems-small-businesses-face-in-2025-and-how-to-fix-them)### [Top 5 IT Problems Small Businesses Face in 2025 — and How to Fix Them](https://www-preview.exchangedefender.com/blog/2025/10/top-5-it-problems-small-businesses-face-in-2025-and-how-to-fix-them) [Read more: Top 5 IT Problems Small Businesses Face in 2025 — and How to Fix Them](https://www-preview.exchangedefender.com/blog/2025/10/top-5-it-problems-small-businesses-face-in-2025-and-how-to-fix-them) [ ![](https://storage.services.exchangedefender.network/exchangedefender-blog/blog/2025/09/Top-7-IT-Solutions-Every-Small-Business-Needs-in-2025.jpg) 30 Sep ](https://www-preview.exchangedefender.com/blog/2025/09/top-7-it-solutions-every-small-business-needs-in-2025)### [Top 7 IT Solutions Every Small Business Needs in 2025](https://www-preview.exchangedefender.com/blog/2025/09/top-7-it-solutions-every-small-business-needs-in-2025) [Read more: Top 7 IT Solutions Every Small Business Needs in 2025](https://www-preview.exchangedefender.com/blog/2025/09/top-7-it-solutions-every-small-business-needs-in-2025) Search the blog Search Recent Posts ------------ - [ExchangeDefender New UI is Live](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live) - [Announcing ExchangeDefender 10](https://www-preview.exchangedefender.com/blog/2026/04/announcing-exchangedefender-10) - [Merry Christmas](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas) - [Why IoT Devices Are a Hidden Security Risk for Your Business](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business) - [Top 5 IT Problems Small Businesses Face in 2025 — and How to Fix Them](https://www-preview.exchangedefender.com/blog/2025/10/top-5-it-problems-small-businesses-face-in-2025-and-how-to-fix-them) Categories ---------- - [Archiving](https://www-preview.exchangedefender.com/blog?category=archiving) (21) - [Business Continuity](https://www-preview.exchangedefender.com/blog?category=business-continuity) (13) - [Compliance](https://www-preview.exchangedefender.com/blog?category=compliance) (8) - 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[Webinars](https://www-preview.exchangedefender.com/blog?category=webinars) (44) Solutions --------- - [Stop Spam & Malware](/email-security) - [Hands-Free Email Backup](/livearchive-backup) - [Instant Email Recovery](/inbox) - [Send Private Emails](/corporate-email-encryption) - [Train Against Email Threats](/spearphishing) - [Share Files Safely](/web-file-server) Company ------- - [About ExchangeDefender](/about-us) - [Compliance & Legal](/our-compliance) - [Become a Partner](/partners) - [Support Portal Login](https://support.exchangedefender.com/) - [Microsoft 365 Email Management](/managed-email-operations) - [AI Advisory Service](/management-ai) ![ExchangeDefender](/assets/images/dark-xd-logo.png)USA: +1 (407) 465-6800 United Kingdom: 0800 8620149 Australia: +61 0390010641 Fax: +1 (954) 839-8737 [ ](https://www.facebook.com/ExchangeDefender) [ ](https://www.twitter.com/XD_Defender) [ ](https://www.linkedin.com/company/exchangdefender) [ ](/blog) © 2026 Own Web Now Corp - All rights reserved </> with ❤️ in Orlando [SLA](/sla) [TOS](/tos) [PRIVACY](/privacy-end-users) [AUP](/aup) We're Here to Help 👋 -------------------- Tired of AI 🤖 and hold music? 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