Spice Up Your Business Facebook Page | ExchangeDefender [ Skip to content ](#main) [ ![ExchangeDefender](/assets/images/xd_logo_blue.png) ](/) Email Security ![Platform Overview](/assets/images/m-xd-pro.png)### ExchangeDefender PRO Enterprise-grade email security made simple for every business. 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Of all the social media networks in cyberspace Facebook is clearly the most popular. Many businesses have turned to Facebook pages as a vital marketing avenue and you can/should too. Having a Facebook page for your company can be an enormous business asset. Given that the number of people that are currently using and engaging in social media, the potential of Facebook is limitless and if utilized correctly can be immensely profitable for you and your business. By simply following these suggestions below to “spice up” your Facebook page, you can set yourself apart. **3 Simple Suggestions to Follow:** > **1.** **Give Brand a Personality** - Business is about being known, and about being known for a purpose. Ask yourself these questions: > > -“What sets you apart from your competition?” > > -“How do your represent your business?” > > \- “How do your customers view you?” > > It is very important for you to decide on the brand image that you want to portray to your clients and stay consistent with it. Consistency instills loyalty, and loyalty is a great trait to have associated with your brand and is definitely something that customers look for. > > **2.** **Frequently Update Your Page** – If a potential client were to visit your page and see that it has not been updated in a while it could give off negative thoughts of abandonment, forgetfulness, or disconnectedness. Those are things that you do not want to be associated with or have others think that your business is. To avoid that, update your page regularly. It can be something simple like what is going on in the industry, what you are doing, a promotion that you are running, blog post, new service offering, etc. However, you will want to stay away from bashing your competitors, or posting anything negative, because this ultimately creates a bad impression on you and you always want to shine a positive light on your business. Make it worth the while to come back to your page. Offer visitors something in exchange for becoming a “fan” of your business page like discounts, or special offers. Adding incentives to becoming a fan or to “like” your page will add leverage to your efforts and the likelihood that more visitors will become fans will increase over time. > > **3.** **Make Your Page Interactive** – Make your page more exciting by adding a bit of interaction to it. Have giveaways, hold contests, include pictures, videos, and links that will engage visitors and make them want to come back again to see what your business is up to. Another way to make your page interactive and to get your visitors involved is to encourage them to engage in conversation. Making your page more interactive will give it a whole new look and feel. When posting status updates, try ending with a question. This will spur action in your fans. In some cases you can even add your own comment to get the ball rolling a bit. Also comment on their posts so that they will return to your page when reading previous posts. Encourage fans to keep coming back to your page to add their own comments and ask questions. Do your best to respond to your fans comments and questions as soon as possible, this will show them that you are in tune with your customer base and that you are reliable. In the end, by continuously following these simple suggestions to “spice up” your business’s Facebook page, you will be able to increase the number of fans while you establish a lasting brand, build credibility, and of course effectively use your Facebook page for advertising and marketing purposes. “Like” us on Facebook!!! [https://www.facebook.com/ExchangeDefender](https://www.facebook.com/ExchangeDefender) Stephanie Hasenour VP Marketing, ExchangeDefender [ Previous post Jogging Towards Success April 5, 2013 ](https://www-preview.exchangedefender.com/blog/2013/04/jogging-towards-success) [ Next post Is Your Business on Autopilot? 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