Defending Your Turf | ExchangeDefender [ Skip to content ](#main) [ ![ExchangeDefender](/assets/images/xd_logo_blue.png) ](/) Email Security ![Platform Overview](/assets/images/m-xd-pro.png)### ExchangeDefender PRO Enterprise-grade email security made simple for every business. [Sign Up](/sign-up) [Live Demo](/demo) [Email Security Stops spam, malware & phishing in real time. ](/email-security) [Encryption Secure your emails, attachments & sensitive data. ](/corporate-email-encryption) [Web File Sharing Easy, safe cloud file sharing with access control. ](/web-file-server) [Live Archive Locked-in email backup & continuity during outages. ](/livearchive-backup) [Emergency Inbox Keep email flowing without interruption if your provider fails. ](/inbox) [Spearphish Train your team with phishing simulations & risk tracking. ](/spearphishing) Managed Email ### Enterprise-Grade Managed Email Reliable, secure, and fully managed email operations for modern organizations. ![ExchangeDefender](/assets/images/managed_email_menu.png) [Microsoft365/Google Email Management Expert management and security for Microsoft 365 and Google Workspace email. ](/managed-email-operations) [AI Advisory Secure, practical AI consulting & implementation for SMBs. ](/management-ai) Company ### ExchangeDefender: 29+ Years of Trust We are a cybersecurity company focused on business email protection, with 29+ years of experience keeping organizations secure, connected, and resilient. ![ExchangeDefender](/assets/images/careers_1.png) [ About Us Learn our purpose, values, and the mission behind every decision. ](/about-us) [ Blog News, product updates and email security insights. ](/blog) [ Capabilities Discover the tech and expertise that keep your email secure around the clock ](/capabilities) [ Careers Be part of a team using modern tech to solve real threats and ship great work. ](/careers) [Partners](/partners) [Docs](/docs) [Contact Us](/contact) Talk to a Human Open menu Menu ---- Email Security [Email Security](/email-security) [Encryption](/corporate-email-encryption) [Web File Sharing](/web-file-server) [Live Archive](/livearchive-backup) [Inbox](/inbox) [Spearphish](/spearphishing) Managed Email [Microsoft365/Google Email Management](/managed-email-operations) [AI Advisory](/management-ai) Company [About Us](/about-us) [Blog](/blog) [Capabilities](/capabilities) [Careers](/careers) [Partners](/partners) [Docs](/docs) [Contact Us](/contact) Talk to a Human August 28, 2012 · [General](https://www-preview.exchangedefender.com/blog?category=uncategorized) Defending Your Turf =================== [![Defend](http://www.exchangedefender.com/blog/media/dc797dbe71cb_71C7/Defend_thumb.jpg)](http://www.exchangedefender.com/blog/media/dc797dbe71cb_71C7/Defend.jpg)There is no question that in today’s market no client is safe. Whether you have had long time partnerships with your clients, or if they are new to your service, there is bound to be someone right behind you that would love to woo them away with promises of lower prices. Though loyalty and commitment are important to many, the state of the economy has some looking to save every dollar they can, and this can sometimes mean that friendships or long-term relationships may be overlooked for a reduction in the bottom line. There are a number of things that can be done to protect your turf. > **1. Know your Competition** > > In this gathering as much information about competitor offerings, service, and pricing will allow you to be prepared for their imminent assault provide you the knowledge you need to defend your territory. > > **2. Visit Clients Frequently** > > We hear this often but it is the thing most MSP and IT solution providers do not do enough. These do not always have to be formal appointments, drop by with donuts in the morning or a pizza at lunch. The little things make all of the difference. > > **3. Keep Your Clients Informed** > > Newsletters, emails, and postcards are good ways to keep your company top of mind with your clients. It’s also a good way to keep clients informed about trends in technology and what’s going on with your business. Be sure that anything that is sent to clients is relevant and stripped of geek speak. > > **4. Pass On Savings** > > Many vendor solutions provide breaks or discounts when certain milestones or thresholds are reached. Most MSP’s and IT Solution companies pocket these savings and add them to the revenue. This may however be an opportunity to gain more loyalty with your clients by passing on a discount or savings when these savings occur. > > **5. Add Value Regularly** > > It is important to continuously evaluate your solution stack. When new features or benefits come out make sure to inform and add these for your clients. Providing new value is always a good way to keep a client happy. Providing clients with information, value, and face time will surely help you combat the looming competition ready to take your client. By following some of these simple steps you will not only save a client but you will also be prepared for any potential threat. If you’re a kid of the 80’s you will remember the tagline “now you know, and knowing is half the battle.” Frank Gurnee VP, Channel Services, ExchangeDefender (877) 546-0316 x4777 [ Previous post Linux Web Hosting Updated to PHP 5.3 August 27, 2012 ](https://www-preview.exchangedefender.com/blog/2012/08/linux-web-hosting-updated-to-php-5-3) [ Next post ExchangeDefender LocalCloud August 29, 2012 ](https://www-preview.exchangedefender.com/blog/2012/08/exchangedefender-localcloud) Related Posts ------------- [ 1 May ](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live)### [ExchangeDefender New UI is Live](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live) [Read more: ExchangeDefender New UI is Live](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live) [ ![](https://storage.services.exchangedefender.network/exchangedefender-blog/blog/2025/12/christmas-1.jpg) 25 Dec ](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas)### [Merry Christmas](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas) [Read more: Merry Christmas](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas) [ ![](https://storage.services.exchangedefender.network/exchangedefender-blog/blog/2025/11/Website-Screenshots-2025-4.jpg) 4 Nov ](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business)### [Why IoT Devices Are a Hidden Security Risk for Your Business](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business) [Read more: Why IoT Devices Are a Hidden Security Risk for Your Business](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business) Search the blog Search Recent Posts ------------ - 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[Webinars](https://www-preview.exchangedefender.com/blog?category=webinars) (44) Solutions --------- - [Stop Spam & Malware](/email-security) - [Hands-Free Email Backup](/livearchive-backup) - [Instant Email Recovery](/inbox) - [Send Private Emails](/corporate-email-encryption) - [Train Against Email Threats](/spearphishing) - [Share Files Safely](/web-file-server) Company ------- - [About ExchangeDefender](/about-us) - [Compliance & Legal](/our-compliance) - [Become a Partner](/partners) - [Support Portal Login](https://support.exchangedefender.com/) - [Microsoft 365 Email Management](/managed-email-operations) - [AI Advisory Service](/management-ai) ![ExchangeDefender](/assets/images/dark-xd-logo.png)USA: +1 (407) 465-6800 United Kingdom: 0800 8620149 Australia: +61 0390010641 Fax: +1 (954) 839-8737 [ ](https://www.facebook.com/ExchangeDefender) [ ](https://www.twitter.com/XD_Defender) [ ](https://www.linkedin.com/company/exchangdefender) [ ](/blog) © 2026 Own Web Now Corp - All rights reserved </> with ❤️ in Orlando [SLA](/sla) [TOS](/tos) [PRIVACY](/privacy-end-users) [AUP](/aup) We're Here to Help 👋 -------------------- Tired of AI 🤖 and hold music? 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