Introducing CloudBlock | ExchangeDefender [ Skip to content ](#main) [ ![ExchangeDefender](/assets/images/xd_logo_blue.png) ](/) Email Security ![Platform Overview](/assets/images/m-xd-pro.png)### ExchangeDefender PRO Enterprise-grade email security made simple for every business. [Sign Up](/sign-up) [Live Demo](/demo) [Email Security Stops spam, malware & phishing in real time. ](/email-security) [Encryption Secure your emails, attachments & sensitive data. ](/corporate-email-encryption) [Web File Sharing Easy, safe cloud file sharing with access control. ](/web-file-server) [Live Archive Locked-in email backup & continuity during outages. ](/livearchive-backup) [Emergency Inbox Keep email flowing without interruption if your provider fails. ](/inbox) [Spearphish Train your team with phishing simulations & risk tracking. ](/spearphishing) Managed Email ### Enterprise-Grade Managed Email Reliable, secure, and fully managed email operations for modern organizations. ![ExchangeDefender](/assets/images/managed_email_menu.png) [Microsoft365/Google Email Management Expert management and security for Microsoft 365 and Google Workspace email. ](/managed-email-operations) [AI Advisory Secure, practical AI consulting & implementation for SMBs. ](/management-ai) Company ### ExchangeDefender: 29+ Years of Trust We are a cybersecurity company focused on business email protection, with 29+ years of experience keeping organizations secure, connected, and resilient. ![ExchangeDefender](/assets/images/careers_1.png) [ About Us Learn our purpose, values, and the mission behind every decision. ](/about-us) [ Blog News, product updates and email security insights. ](/blog) [ Capabilities Discover the tech and expertise that keep your email secure around the clock ](/capabilities) [ Careers Be part of a team using modern tech to solve real threats and ship great work. ](/careers) [Partners](/partners) [Docs](/docs) [Contact Us](/contact) Talk to a Human Open menu Menu ---- Email Security [Email Security](/email-security) [Encryption](/corporate-email-encryption) [Web File Sharing](/web-file-server) [Live Archive](/livearchive-backup) [Inbox](/inbox) [Spearphish](/spearphishing) Managed Email [Microsoft365/Google Email Management](/managed-email-operations) [AI Advisory](/management-ai) Company [About Us](/about-us) [Blog](/blog) [Capabilities](/capabilities) [Careers](/careers) [Partners](/partners) [Docs](/docs) [Contact Us](/contact) Talk to a Human December 22, 2010 · [General](https://www-preview.exchangedefender.com/blog?category=uncategorized) Introducing CloudBlock ====================== Yesterday we held a webcast to announce our messaging portfolio for 2011. If you missed it, the recording along with the webinar and podcast is now available. > **Did you miss the webinar? Here is the recording:** > > [Webinar Recording (wmv movie 45 Minutes)](http://www.ownwebnow.com/blog/media/CloudProofing.wmv)[Webinar Slide Deck (pdf)](http://www.ownwebnow.com/blog/media/CloudProofing.pdf)[Webinar Podcast (mp3 higher quality audio)](http://www.ownwebnow.com/blog/media/CloudProofing.mp3) The biggest news of the day was ExchangeDefender Managed Messaging, combining all the services necessary to go to the cloud in one affordable package. The second biggest announcement was regarding CloudBlock. **Why?** In the past few years we have seen Microsoft and Google commoditize the entire enterprise email solution space. These moves were not welcomed by the reseller channel partners, even as both companies stepped up their efforts to become more partner friendly their primary goal was *ownership of the client*. Indeed, many partners have lost clients to BPOS and Google Apps. Sometimes the price is the only thing that matters. Given the economy, and the relative lack of appreciation for the more complex messaging needs, the low-cost commodity email has become quite popular. **What is CloudBlock?** CloudBlock, Inc is a third-party solution powered by the technology licensed from Own Web Now, ExchangeDefender and Exchange 2010 hosting management in particular. It’s primary goal is to be simple to use. It’s secondary goal is to be cost effective. There are two solutions in the stack: ***Mail*** (Exchange 2010 hosted in the cloud) and ***Security*** (SMTP security in the cloud, filtering SPAM and viruses as well as providing for business continuity). **Simplicity:** Anyone can sign up at any time. **Cost Effectiveness:** $2.99 for Exchange 2010 Mbox (5GB) and $0.35 for SMTP security. **What isn’t CloudBlock?** CloudBlock is not a channel-centric solution, it does not come with the flexible branding, centralized multi-client management or worldwide presence. But it’s simple to sign up and it’s cheap. CloudBlock is not backed by a professional services business, support is limited to covering the basics. **The Strategy** CloudBlock was designed to be simple and cost effective. As such, it will not meet the needs of many channel resellers, MSPs or VARs. However, it provides for a level of differentiation. There is a huge difference between CloudBlock and an ExchangeDefender powered Exchange solution. There are tons of benefits when it comes to working with a local IT Solution Provider. Unfortunately, sometimes the only thing that matters is the bottom line price. If the client is not willing to consider anything but the price, now you have a differentiation strategy. If you cannot clearly explain the difference between your various offerings, you cannot help your client choose the correct one for them. When IT Solution Provider is pinned against Microsoft and Google, and the client only cares about the price, it’s a loss-loss situation. With CloudBlock, there is at least a hope of keeping them in your solution portfolio so you can fit your other solutions in their business. You now have a better alternative to BPOS and Google Apps – it’s simpler and cheaper – and we’re confident we’ll help you win. Sincerely, Vlad Mazek, MCSE CEO, Own Web Now Corp *To be continued with ExchangeDefender Essentials. See previous entry about [ExchangeDefender Managed Messaging](http://www.ownwebnow.com/blog/2010/12/exchangedefender-managed-messaging/).* [ Previous post ExchangeDefender Managed Messaging December 21, 2010 ](https://www-preview.exchangedefender.com/blog/2010/12/exchangedefender-managed-messaging) [ Next post Introducing ExchangeDefender Essentials December 28, 2010 ](https://www-preview.exchangedefender.com/blog/2010/12/introducing-exchangedefender-essentials) Related Posts ------------- [ 1 May ](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live)### [ExchangeDefender New UI is Live](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live) [Read more: ExchangeDefender New UI is Live](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live) [ ![](https://storage.services.exchangedefender.network/exchangedefender-blog/blog/2025/12/christmas-1.jpg) 25 Dec ](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas)### [Merry Christmas](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas) [Read more: Merry Christmas](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas) [ ![](https://storage.services.exchangedefender.network/exchangedefender-blog/blog/2025/11/Website-Screenshots-2025-4.jpg) 4 Nov ](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business)### [Why IoT Devices Are a Hidden Security Risk for Your Business](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business) [Read more: Why IoT Devices Are a Hidden Security Risk for Your Business](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business) Search the blog Search Recent Posts ------------ - [ExchangeDefender New UI is Live](https://www-preview.exchangedefender.com/blog/2026/05/exchangedefender-new-ui-is-live) - [Announcing ExchangeDefender 10](https://www-preview.exchangedefender.com/blog/2026/04/announcing-exchangedefender-10) - [Merry Christmas](https://www-preview.exchangedefender.com/blog/2025/12/merry-christmas) - [Why IoT Devices Are a Hidden Security Risk for Your Business](https://www-preview.exchangedefender.com/blog/2025/11/why-iot-devices-are-a-hidden-security-risk-for-your-business) - [Top 5 IT Problems Small Businesses Face in 2025 — and How to Fix Them](https://www-preview.exchangedefender.com/blog/2025/10/top-5-it-problems-small-businesses-face-in-2025-and-how-to-fix-them) Categories ---------- - [Archiving](https://www-preview.exchangedefender.com/blog?category=archiving) (21) - [Business Continuity](https://www-preview.exchangedefender.com/blog?category=business-continuity) (13) - [Compliance](https://www-preview.exchangedefender.com/blog?category=compliance) (8) - [ExchangeDefender](https://www-preview.exchangedefender.com/blog?category=exchangedefender) (349) - [General](https://www-preview.exchangedefender.com/blog?category=uncategorized) (590) - [Hosted Services](https://www-preview.exchangedefender.com/blog?category=hosted-services) (86) - [Industry News](https://www-preview.exchangedefender.com/blog?category=industrynews) (29) - [Marketing](https://www-preview.exchangedefender.com/blog?category=marketing) (18) - [Phishing](https://www-preview.exchangedefender.com/blog?category=phishing) (5) - [PRO TIPS](https://www-preview.exchangedefender.com/blog?category=pro-tips) (44) - [Product Features](https://www-preview.exchangedefender.com/blog?category=product-features) (54) - [Security](https://www-preview.exchangedefender.com/blog?category=security) (65) - [Shockey Monkey](https://www-preview.exchangedefender.com/blog?category=shockey-monkey) (22) - [Spamfilter](https://www-preview.exchangedefender.com/blog?category=spamfilter) (5) - [Support](https://www-preview.exchangedefender.com/blog?category=support) (45) - [Webinars](https://www-preview.exchangedefender.com/blog?category=webinars) (44) Solutions --------- - [Stop Spam & Malware](/email-security) - [Hands-Free Email Backup](/livearchive-backup) - [Instant Email Recovery](/inbox) - [Send Private Emails](/corporate-email-encryption) - [Train Against Email Threats](/spearphishing) - [Share Files Safely](/web-file-server) Company ------- - [About ExchangeDefender](/about-us) - [Compliance & Legal](/our-compliance) - [Become a Partner](/partners) - [Support Portal Login](https://support.exchangedefender.com/) - [Microsoft 365 Email Management](/managed-email-operations) - [AI Advisory Service](/management-ai) ![ExchangeDefender](/assets/images/dark-xd-logo.png)USA: +1 (407) 465-6800 United Kingdom: 0800 8620149 Australia: +61 0390010641 Fax: +1 (954) 839-8737 [ ](https://www.facebook.com/ExchangeDefender) [ ](https://www.twitter.com/XD_Defender) [ ](https://www.linkedin.com/company/exchangdefender) [ ](/blog) © 2026 Own Web Now Corp - All rights reserved </> with ❤️ in Orlando [SLA](/sla) [TOS](/tos) [PRIVACY](/privacy-end-users) [AUP](/aup) We're Here to Help 👋 -------------------- Tired of AI 🤖 and hold music? 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